Affiliate Marketing Strategies that drives more sale in 2020

Affiliate Marketing Strategies that drives more sale in 2020

Before knowing Affiliate Marketing Strategies, it is required to get guidance about affiliate marketing.

Affiliate Marketing is a marketing arrangement by which an web retailer pays commission to an external website for traffic or sales generated from its referrals.

Work Flow of Affiliate Marketing

Here’s how affiliate marketing works:

Affiliate recruited:

The merchant forms an agreement with an affiliate who is willing to market their business in exchange for commission on resulting sales (or other sorts of conversions). Affiliates are also known as partners or publishers.

Affiliate URL generated by software or network:

  • Affiliate marketing technology is employed to generate an affiliate URL or link, which is unique to the publisher and campaign. 

  • As well as sending users to the specified location on the merchant’s site (usually a product page).

  • An affiliate link creates a tracking cookie within the user’s browser. This file tells the advisor which affiliate referred the user.

Affiliate publishes link:

The affiliate promotes the merchant as agreed, using the affiliate URL to ensure their referrals can be tracked.

Customer clicks link:

A user sees the promotion and clicks the affiliate link.

Affiliate tracking cookie generated:

An affiliate tracking cookie is stored in the user’s browser, showing the merchant that they followed an affiliate link.

There is a typically a 30-day cookie window. That allows publishers to claim commission on conversions made up to 30 days after the original referral.

Customer makes a purchase:

In most affiliate marketing campaigns, a successful conversion occurs when the user makes a “qualifying purchase”.

For instance, when the user submits an inquiry form.

Conversion recorded by affiliate software or network:

When a user with an affiliate tracking cookie in their browser successfully converts, this is recorded by the affiliate technology.

Merchant pays commission:

The representative pays the affiliate the agreed commission rate.

Attribution tends to work on a last-click model, whereby the last affiliate to refer the customer is awarded the commission.

Affiliate marketing typically involves three parties: the merchant, the affiliate, and the customer

Three Parties involve in Affiliate Marketing

The merchant

  • The tradesman or merchant is also known as the advertiser or the brand.

  • It is the party who creates and brings products or services to the market. They can be a wholesaler or retailer as well.

  • The trader is the one who holds the ownership of products and services.

  • When the end consumer purchases a product, the dealer handles payments, packaging, delivering, and customer service.

  • The vendor can be an individual or a big organization as long as they have something to offer.

  • The distributor do not need to do marketing directly, but they are still considered as advertisers.

  • They also have the responsibility for strategies to promote their offerings.

The affiliate

  • The second party in affiliate marketing is the affiliate. They might be called as publishers, marketers, associates, partners, etc.

  • An affiliate can be a single person or an entire corporation.

  • The affiliate implements various strategies to promote the merchant’s products and services.

  • They often use multiple channels to reach potential customers.

  • An affiliate can stick with a specific brand or product. In this case, they often run a review blog of the merchant’s items.

For instance, they can set up a website that is engaging in discovering fantastic things and introducing them to audiences.

The Consumer/End Customer

  • The consumer is the end-customer who purchases products or services of the merchant via the affiliate’s links.

  • The customer is the publisher’s audience. When the publishers share the information on their website, blog, social account.

  • Then immediately customers can click on it. If customers are inquisitive and close sales, they generate surplus for both merchants and affiliates.

  • The end-user may or may not know that they are a part of an associate program.

  • Buying via an associate program typically does not add any extra costs for the customers.

  • The affiliate marketing expenses are often well included in the merchant’s retail price.

  • Furthermore, some publishers even help their customers to save money by providing them with coupons or cash-back options.

Best Affiliate Marketing Strategies Guide

1. Coupons Affiliate Marketing Strategies

Coupons used to be one of the colossal Affiliate Marketing Strategies for a long time.

An Affiliate Marketer can depend on coupons to give their clients a chance to get a rebate offer and an awesome deal on a specific item.

The fundamental part of this system is dependable to share the foremost arrangements available to you.

Regardless of whether the commission won’t be the highest, you will gain the trust of your audiences and it will in the long run payback.

You can also submit coupons to either external coupon and unique sites for special deals or your own devoted coupon site.

In this manner, ensure you include a few alternatives as well, which enable your clients to get engaged.

You can give your remarks on your offer, rate your item, join different community forums, and so on.

Pros of Coupon Affiliate Marketing Strategies

Firstly, you give a rebate or discounts, and this is always considered way more lucrative than a welcome.

Secondly, coupon Affiliate Marketing isn’t very substantial on content.

Thirdly, you are not required to stick to only one niche; you can blend and match more.

Finally, in the event that you know how to keep up quality and acquire important backlinks.

You will emerge a winner because there are so many coupon and deal sites which are spammy.

2. PPC Based Affiliate Marketing Strategies

You can opt for PPC or Pay per Click Advertising to advance affiliate projects and widen your reach and conversions.

In elementary words, PPC is a procedure of utilizing web search tools.

It drives exceptionally focused traffic movements to any specific landing page if combined with best Affiliate Marketing Strategies tips and tools.

PPC is the forte of obtaining and streamlining the correct Ads for the given keyword expressions.

Your Ad can show up at the top of Search Engine Rank pages, at the base of the search result pages, and also on the right side of the search result pages.

For instance:

When an internet user type specific keywords in the search bars of search engines, your advertisement for those keywords will fly up in one of a few Ad placements of SERPs, be it of Google, Yahoo or Bing.

Benefits of PPC Affiliate Marketing Strategies

  • Affiliate Marketers prefer PPC on the grounds that this channel enables you to make sales quickly.

  • You can outbid your competitors if you know how Google assesses the quality of the Ads.

  • If your PPC Ad has adequate quality score then Google will favour you.

  • Innovatively written fascinating PPC Ad normally generate more clicks and by joining SEM Course, you can master the needed skills.

3. Review Based Affiliate Marketing Strategies

With a Review based Affiliate Blog, you can effortlessly begin your enterprise with Affiliate Marketing.

In this way of Affiliate Marketing, you can become a spokesperson for the products and tools that you use.

You can create a website and start giving your perspective on your favourite products.

Pat Flynn calls releasing your experience and opinion in the form of an affiliate-review as involved in affiliate marketing.

You should make sure your review is genuinely helpful and expertly talks about a particular product.

Describing benefits and along with any flaws or defects is considered good for review based Affiliate Marketing Strategies.

However, it helps you boost your authority and hence, help you cajole your audiences convincingly.

Implementing good SEO practices to gain a lot of organic traffic to your affiliate site is important to drive your affiliate income.

If you are a determined individual and enjoy writing content then it would for sure aid you generate a stable flow of passive income.

Advantages of Review Based Affiliate Marketing Strategies

In this kind of Affiliate Strategies, your customers will also know who you are and along with generating some good passive income.

You can ensure a good reputation for yourself in the industry as well.

In addition, create an affiliate blog that talks about strategically chosen topics.

It should be based on the keywords chosen by you to promote particular affiliate products and then you can just add the (related) affiliate links into it and channelize the passive income for you.

Moreover, it can promote Affiliate products by creating a website. The foremost thing is to find out relevant 3rd party blogs and websites and then contribute on them.

You can be a community leader, post on Reddit or Quora, and establish your authority.

Using Social Media intelligently would also help you with this.

4. Email Marketing Based Affiliate Marketing Strategies

We all know that emails are the most efficient and evergreen online marketing channel.

Just by adding a few CTA to your website, you can leverage email marketing to your benefit.

You can opt for a help bar, which is tied to the top of your blog or placed on the homepage so that everyone who visits your site will for sure see it.

You can also use a behaviour-based popup that is automated to get triggered when the user does a particular action or the user is about to exit the tab.

Adding exit popup or going with sidebar widgets are considered quite result driven.

Advantages of Email Based Affiliate Marketing Strategies

  • You will know the exact contact details of those audiences who are interested in your kind of business.

  • This will also help you build up the user base that you can use to convert your target via weekly newsletters or updates.

  • Making your emails consistent, relevant and engaging is highly fruitful in driving conversions.

5. Webinars Based Affiliate Marketing Strategies

Webinars are those Affiliate Marketing Strategies that are becoming more and more popular these days.

They let you reach your audience in the most unique and targeted way possible if combined with best Affiliate Marketing Strategies tips and tools.

In Webinars, hosts take audiences through the processes involved in using a product, associated benefits, plus.

Audiences can also actively participate in it and clear all their doubts.

Webinars help Affiliate Marketers educate their audiences about different products in the most user-friendly and interactive way possible.

When going with webinars, you need to know that you are going to be the host for your audiences.

So, you should prepare an outline of all those major details that you are going to discuss in your webinar.

6. Create content that your competition can’t compete with

One of the biggest challenges facing affiliate marketers right now is the need to prove their value as middlemen in the value chain.

However, the most challenging benefit affiliates have over established brands.

The one of the greatest opportunities is the ability to be agile and act quickly with content marketing.

While brands spend months approving their content strategy and holding fruitless meetings, affiliates can be creating content of such a high standard.

This is the strategy that we’ve adopted for most of our affiliate marketing sites at Venture Harbour.

Take Qosy for instance. Every 4-6 weeks, Qosy publishes a 3,000 – 8,000 word guide educating readers on tough buying decisions.

It’d be hard for Google to argue with this content not adding value.

After all, some of the guides have received close to 10,000 shares and have been used by the brands themselves to educate their own customers.

Generally speaking, each guide takes about 40-50 hours to produce, and is benchmarked to beat the best existing piece of content on the topic in virtually every aspect.

Over the next year I think we’ll see more and more affiliates adopt this kind of strategy.

7. Build a brand that adds value to the consumer

It’s no surprise that Google’s brand-bias is strengthening.

For many affiliates, this is quite a concern, as affiliates haven’t traditionally had to concern themselves with building a strong brand.

When you look at the leading sites in insurance, it’s engrossing to note that many of these sites are affiliate sites. They’re also strong brands.

Moneysupermarket, Agoda, Houzz, Which,, and are all ultra-successful affiliate sites due to the strength of their brands, and their editorial integrity.

Over time, affiliate marketers will find it increasingly difficult to succeed without a brand that user’s trust.

So, consider what you’re doing to develop the brand of your affiliate website.

8. Don’t rely on a single traffic source

In February 2011, many successful affiliate woke up to find that they’re probably going to go out of business in a matter of weeks or months.

The same thing happened again when Google launched the Penguin update in April 2012.

It’s happening to brands who’ve built up organic Facebook Page audiences.

And it’s going to happen time and time again across many third-party platforms whose business model revolves around selling eyeballs.

Some of the people hit by these updates were good friends and clients, which is why I’ve been preaching about diversification of traffic ever since.

Ideally, you should own your audience – not rent it. If you absolutely have to rent it, rent it from multiple sources.

9. Promote products that raise your affiliate income by an order of magnitude

When I began affiliate marketing, I promoted products ranging from $0.10 commissions to $100 commissions.

It soon became clear that, while having a large volume of low commission sales can create a solid foundation for your affiliate revenue, true growth comes from high commission sales.

My strategy for growing affiliate sites has always been to find products that add value to the site’s readers.

So, it also have the potential to increase the site’s revenue by an order of magnitude.

If you’re currently generating $1k per month, what products will get you to $10k? If you’re at $10k, what do you need to do to get to $100k?

The answer is usually quite simple:

You have to add an extra zero onto the size of your commissions or the amount of traffic you send to publishers. More often than not, this requires a refocus on which products you promote.

10. Focus on topic targeting, not keyword targeting

Google’s attempt to reduce the SEO community’s focus on keyword targeting hasn’t exactly been subtle.

From removing keyword data in Google Analytics and exact-match keyword targeting in Google Adwords, to improving their understanding of similar terms, it’s becoming harder for digital marketers to target individual keywords.

While on the surface this may seem like bad news, it’s arguably a blessing in disguise as it encourages a shift towards topic-targeting, and a focus on capturing long tail traffic.

Instead of trying to rank your content for ‘best gardening tools’, you might instead focus on creating an in-depth piece of content on the topic.


As you can see from the article there are many practical ideas that you can adopt to increase your business through affiliate marketing sources, but you should always focus on coupons to get a more clients.

We hope that our piece helped in every aspect that you’ve desired. If you still have any queries just let us know by commenting down below.

Thank You.

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